On every project, we prioritize the relationship between and among attractions and their guests. Our philosophy for project success is based on a few guiding principles that artistically and functionally consider the who, what, when, where, how and most importantly the why behind every design decision and its influence on creating an immersive narrative environment.

INTRODUCE  THE STORY

Develop a seamless and inviting experience for visitors. Establish a welcoming sense of arrival with a coherent design vernacular between drive corridors, arrival portals, parking courts and entry nodes. Ensure a logical and engaging sequence in the narrative and the way guests experience them.

DESIGN FOR MEMORABLE EXPERIENCES

Create synergies between uses, people and place. Add vitality to spaces with character, textural patterns, landmarks, and focal points. Establish ‘visual targets’ as a means to clearly and sensibly leads guests through and around a park. Within the property, craft state-of-the-art amenities that cater to visitors of all ages and abilities for complete guest immersion.

CELEBRATE THE ENVIRONMENT 

Capitalize on a site’s natural characteristics and eliminate or improve on any negative factors. Focus on site sensitivity by leveraging the best it has to offer to define a unique destination. Plan for climatic conditions and guest comfort.

EXCITE THE SENSES

Create immersive experiences with view sheds and a pedestrian sequence that requires people to pause to absorb environmental sights, smells and sounds. In aesthetic matters, foster unity and variety within a cohesive design palette that turns basic elements such as lighting, fire, and water into creative art forms and places for social gathering.

ENSURE ECONOMIC VIABILITY

Design supporting themed lodging, dining and retail offerings that enhance the entertainment destination, invite commerce, lead to job creation and increase visitor interest and return.

BE GUEST-CENTRIC

Encourage guest exploration by fashioning a seamless integration of spaces to support visual, communal and environmental connectivity. Establish an intuitive pedestrian framework that permits people to orient themselves to physical surroundings. Promote walkability with elements and organized spaces that create interest and a guided wayfinding system.

EMBRACE GREEN INFRASTRUCTURE

Respond to guests concerns for sustainability and strive for net-zero impact with value propositions like LED lighting, green roofs, on-site food production and new systems in waste management and energy conservation.